About us

We don’t run activations. We engineer them.

We are a boutique experiential and training agency using Artificial Intelligence and neuroscience to deliver guaranteed results. Over a decade of work with some of the most demanding brands in North America has shaped how we approach every engagement. Our three pillars — Marketing Activations, Training Programs, and AI & Technology — turn our clients’ strategies into measurable outcomes.

12+
Years engineering activations
47
Markets activated last year
3
Pillars, fully integrated
100%
Engagements measured
How we work

The standards we
hold ourselves to.

Most agencies sell activity. We sell repeatable outcomes. Here’s what that means in practice.

01

Outcomes, not impressions.

We frame every engagement around what you need to move — attendance, certification, throughput, conversion. Then we measure.

02

We engineer, we don’t improvise.

Every program is built with measurement, repeatability, and scale designed in from day one. You see the same engineered path, every time.

03

One team — from strategy to setup.

No hand-offs between agencies, vendors, and trainers. Activations, capability building, and AI implementation run from a single bench.

04

Capability stays with your team.

When we leave, your people are sharper. Training is embedded in the activation, not bolted on after.

Where we work

Three offices.
One bench.

Mississauga is head office. Montreal anchors Quebec. Vancouver runs through a long-standing partner office. Crews mobilize across North America.

Get in touch
Head office
Mississauga
5218 Everest Drive, Mississauga ON L4W 2R4
Quebec office
Montreal
Partner office
Vancouver
47 markets last year
On the road
AI security & data privacy

We use AI in our work. We don’t hand it the keys.

Our clients trust us with launch plans, dealer rosters, attendee lists, and unreleased product. Here’s how that trust is protected at every step.

Your IP stays yours.

Event strategy, brand assets, creative briefs, training content — none of it is used to train public AI models. Your intellectual property is never folded into a model someone else can query.

No PII in external AI.

Attendee names, dealer contacts, journalist lists, and any other personally identifiable information are never uploaded into external AI systems. PII work happens in vetted, access-controlled environments only.

Enterprise-grade encryption.

Every piece of client data we transmit and store is encrypted in transit and at rest using TLS and AES-256. The same standard we apply to fleet logistics and event credentials applies to every file in every system.

A human always ships.

AI never hits send, publish, or go-live on its own. Every caption, email, dealer communication, training module, and event-day asset generated with AI assistance is reviewed and approved by a senior team member before it leaves the room.

Need our full AI & data-handling policy for procurement or legal review? Get in touch and we’ll send it over.